Monitoring brand mentions on social media can help you understand the attitudes of customers and gauge the level of their satisfaction. Whether they are positive or negative, mentions can give you valuable insights on the preferences of your customers. In addition, positive brand mentions establish your company’s digital credibility and encourage potential customers to learn more about your products. Following these tips can help you maximize the potential of your social media presence and boost brand awareness.
Identify the most popular sources of brand mentions. YouScan’s Analytics feature can help you analyze spikes in brand mentions over a period of time. The system categorizes mentions according to their sentiment, whether they are positive, neutral, or negative. In addition to identifying high-impact social networks, YouScan also offers helpful tools to analyze sentiment. For example, the analytics system lets you see the positive and negative sentiments associated with your brand.
Social Mention is a free tool that allows you to track brand mentions on social media. Its social mention tracking features let you categorize and prioritize mentions, as well as manage your brand’s reputation. Its script uses official APIs and is not blocked by platform security or spam changes. The tool also allows you to view related hashtags, topics, and keywords to better understand the social sentiments of your brand.
When researching brand mentions on social media, remember that consumers are looking for a human face behind a brand. If you respond to mentions on social media, you can woo them to become paying customers. Respond to posts with free trial offers, expert opinion, or discount codes. Some social media monitoring tools even have a social selling module to help you respond to customers’ questions and inquiries. If you’re thinking about launching a social media marketing campaign, this is an excellent way to start.